5 FATOS FáCEIS SOBRE SERVIDOR DE ANúNCIOS DESCRITO

5 fatos fáceis sobre Servidor de anúncios Descrito

5 fatos fáceis sobre Servidor de anúncios Descrito

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Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.

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Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers in order to advertise and promote their products or services to target audience.

That being said, it’s hardly possible to imagine digital advertising without real-time bidding. Meanwhile, since Connected TV ads are a vital part of digital advertising, it seems crucial to find how to implement the RTB technology within the CTV environment.

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Programmatic check here advertising involves buying and selling digital inventory using automated technology. RTB is a specific type of ad inventory buying that uses automated real-time auctions to sell impressions.

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RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):

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Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).

There are also many considerable benefits of real-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place ads on publishers’ websites.

Qual dos objetivos do marketing você precisa escolher caso sua meta seja aumentar a escala e sentir melhoramentos a performance e a eficiência do CPA?

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Qual é o fator que mais impulsiona o retorno do investimento nas campanhas por vídeo e possui elevado impacto nas mítempo digitais?

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